One of the greatest challenges that you can ever face in direct selling is how to market your products. Given that your budget is limited, you will want to apply feasible and efficient strategies to achieve this objective. There are certain proven marketing strategies for direct selling that offer better Return On Investment (ROI) than others. This article seeks to explain some of these strategies and how you can implement them. They include email marketing, webinars, giveaways and social media
Let’s face it. The direct sales has come a long way and can be a great way to earn money from home. Hey, we are not here to pass judgment but there are lots of reasons direct sales is the best option to earn income. There are times in every sales person career where there will be a disaster and having the knowledge and right tools at hand is not only helpful- it can be career saving. In this article we’ll take a look at the 5 main Marketing Strategies that will give you success.
Direct sales refers to the art of selling products face-to-face and it’s away from the location of the retail store. This is done through but not limited to presentations and catalog sales. Some companies may give a sales person a start pack which comes at a small fee. Jamberry is a typical example which gives away starter parks for their sales people.
Are you a direct sales consultant trying to get your business off the ground? If your answer to this question is yes, then there's one thing you should know- the success of any business endeavor largely depends on your ability to build harmonious relationships with clients. Disregard to this fundamental truth is the cause of more failures in direct selling than all the others factors combined. In the business of direct selling, personal relationships are everything. You have to constantly be on your toes to ensure that you deliver top notch customer service. As Jack Welch once put it, "The best way to retain your clients is to constantly figure out how to give more for less.".
With this in mind here are a few tips to help you build lasting relationships with your clients and get them to trust you.
Direct selling has gained popularity over the recent years. These entrepreneurs generally lack the budgetary muscle to secure a fixed location to sell their wares and services.
In case you fall in this category of entrepreneurs selling wares such as Tupperware, Beachbody, Jamberry Nails, Mary Kay and others, you know the challenges you face as you market your goods or services on a shoe string budget. Maybe sometimes you even think of giving up. But hold on, there is a way out of these challenges.
Email lists are an essential part of any business. After all, they provide a valuable way for you to directly reach your customers and work on your like, know and trust factor’. Email lists can also be used to entice customers to make a purchase with special offers and bonus codes. A recent study revealed that 92% of adults online use email, while 65% of those checked their email at least once a day. Mckinsey and Company also ran a study which found that email marketing was 40 times more likely to result in a sale compared to social media sites like Facebook or Twitter.
Building up an email list from scratch is possible without the need to hire an expensive business marketing manager, but there is a lot of dated information out there about how to do it. Once it was simply a task of having an opt-in box and free gift, but people are increasingly wary of handing over a precious email address to small businesses without a major pay-off or reassurance.
We reveal six easy and creative marketing ideas that will help you to build your list without breaking your bank.
When we start our business, we are extremely excited to execute and begin making money. However, we tend to forget the USP, or unique selling proposition, and branding elements when starting out.
It's notable that some business owners are born marketers. Others have an abundance of entrepreneurial spirit but little selling savvy. Both can benefit from developing these do-it-yourself marketing habits.
Let's take a second to review what it takes to create an incredible brand and have the perception uniqueness in your business.
Drilling down and focusing on specific a specific subject matter is a necessity, especially when it comes to different areas and strategies in your business. The one way I have found success in this is by reading literature that covers the topics that I'm truly interested in.
Yes, I understand that the internet has all the information that I need for free...
But, as always, I want to be intentional and actionable with any information that I obtain. Not only that, but I absolutely love reading and seeing a perspective in written form.
That being said, I wanted to create something that I haven't really found on the internet anywhere else.
We've all subscribed to an email newsletter before. We have a general idea of what we are getting into, but then the emails just don't meet our expectations. So what do your subscribers think about your email marketing program?
Email marketing is still one of the best ways to connect with your audience. But if you lose the trust of your reader-base, you will earn a one-way ticket to the trash bin and an instant unsubscribe.
Take a step back for just a minute. Put yourself into the shoes of your customers. Read your auto-responders.
If you use the "fresh eyes" method, this review will provide a valuable look inside your email operation.
Being consumed in your business certainly has its up's and down's. Losing sight of your customers is easy to do when so busy completing regular tasks.
However, engagement with your audience will prove to be one of the most powerful things you can do to increase brand recognition and trust.
Let me show you how you can engage with your fans today, which will ultimately build your brand.
Writing content can be a difficult task for small business entrepreneurs. We know we have many great ideas that we want to push to our audience, however organizing and managing these in the written form can be daunting.
Are you getting discouraged when trying to write a blog post or email autoresponder?
Honestly, I've been in your shoes. It's no fun.
Providing valuable and informative information to your fans is essential to building trust and brand recognition. It increases your presence in your niche community, while proving your expertise in the ideas you share.
By using the tips in this article, you will not only improve the quality of your content, but also make content creation an enjoyable experience.
As a business owner, we are always looking for ways to boost revenue and traffic with our products and services. We will do almost anything to get our business noticed and the register ringing. We will even go as far as discounting our products and services...
Have you done this recently?
What if I told you this could tarnish (and even destroy) your brand?
The recognition you have previously received and the following you have earned could hang in the ever-delecate balance because of discounting...
Let's talk about the reasons why this sales tactic only produces short-term gain and long-term damage.
When marketing your small business, the point is to reach as many potential customers as possible, right? Let’s face it, marketing can be a very expensive and daunting task. That’s probably why you are here. Why spend your valuable time and money on marketing schemes on spreading your message to the wrong people.
You cannot simply shoot from the hip when it comes to your advertising strategies. Throwing spaghetti against a wall and hoping it sticks is not an efficient or results-driven way to market your business. Being intentional in your marketing (just like any other part of your business) is the key to success when building your brand.
Time is a valuable asset to most, and yet the majority continually waste it on inefficiencies and mistakes.
If we were to think of time as currency, do you think we would be more frugal with it? Do you think productivity would rise? Do you think we would be smarter with our marketing plan?
Being intentional in everything we do as business owners is extremely important. But more importantly, we must have very specific goals behind our marketing strategies. Shooting from the hip will not get you to where you would like to be, and certainly will not reach your goals.
More importantly, the whole goal here is to see and feel success in your marketing efforts. It’s so easy to stray away from the path by throwing ads and collateral out there without really thinking our plan through.
Have you ever just thought "Boy, wouldn't it be awesome if I could snap my fingers and my marketing would just happen... AND be successful"? Carrying out your marketing plan is stressful, and I certainly get that. It is something that everyone deals with in their business, and only those with strong marketing habits survive.
Taking others' experiences, habits, actions, and best practices are essential in adding tools to your tool belt.
What if I told you that there are core habits that you can develop, which would set you apart from your current industry... would you believe me?
Pain. It's something that nobody wants to feel. It is the one thing that people search high and low, looking for solutions to alleviate it. Whether there is a solid solution or a slim, hopeful chance, it is human nature to eliminate the suffering.
What if I told you that your customer base was motivated by pain? Strange thought, right?
Here's the thing... By focusing your marketing strategy around your customers' needs, you are essentially pinpointing their pains and delivering solutions that sell.
As a business owner, it is engrained into our fibers that success is the only measure to... well, success. We're risk takers, hard workers, and we truly believe in a greater cause other than our own. I mean, why would we have started our own businesses in the first place?
We look at our business like this: FAILURE IS SIMPLY NOT AN OPTION. We find ourselves actually looking fear in the face, and smacking it down with full force. We fail at a task, we learn from mistakes, and then we dive right back in. Why? Because success is the only option.
But what if I told you that we are subconsciously scared of success?
It sounds foolish, right? When I heard this notion in a podcast that I was listening to today, I laughed my head off! A fear... of success?
Why look back on the previous year? I believe it is essential to review successes and celebrate them, but I strongly think that reviewing the opportunities is vital to improve my business.
More importantly, I truly believe that giving you an inside look into my thought process and business is incredibly useful. Listen, I'm not perfect... and I want you to know that. However, I want you to help keep me honest and hold me accountable.
So what mistakes did I make in 2016?
We have all subscribed to an email list or newsletter at one point or another. However, we find out really quick whether the emails we are receiving will be worth our time to even click and open them.
Think about the last time you subscribed to someone’s email list… Or better yet, how many you have subscribed to in the past.
Now, how many are you regularly opening? Are you still engaged with these email autoresponders?
Your subscribers will feel the same way when they subscribe to your list.
Let's review a few simple ways you can increase your reader’s experience as well as improve your open rates!
When a contractor begins any project, a foundation is constructed. Whether it be a house, a patio, a skyscraper or a deck, the success of the project depends solely on the beginning: a solid foundation.
What is your foundation? What is the basis upon how you operate each and every day? How do you set your business apart from your competitors?
Your Business’s Foundation = Your Brand!
What Not To Do…
With every example that I give, there is always a purpose behind it. I have made the mistakes numerous times in anything that I have done, and my goal is to provide you with those examples of what NOT to do, so that you don’t stroll down the same dead ends that I did.
That being said…
How easy is it to get caught up in our every day operation of the business? We’re working 60-80 hours a week budgeting, sorting, and hopefully strategizing our next move.
However, an interested customer (or dinner party guest for you social butterflies) asks you: “Why exactly did you start doing what you do?”
Standing there frozen, you’re unable to answer. You realize that, at some point, money wasn’t and shouldn’t be your main driver for your business.
Having a Mission & Vision Statement is a key necessity to the overall success of your business. Without this, you are roaming aimlessly from opportunity to opportunity like cows grazing in a field with no direction.
Before we take a deep dive into the meanings behind these statements, write down your personal beliefs and purpose for your business… Then, write down where you can see your business in 10 years.
Alright? Here we go!